Al Kaplan is a highly experienced Financial Representative with over 33 years in financial services.  Al is a graduate of Washington University (St. Louis) School of Business and brings a wealth of knowledge and business experience to his clients.

Upon graduation, Al served in the U.S. Marine Corps as a Pilot and Flight Instructor.  After completion of his service, Al got into Radio Broadcasting and Owned and Operated KWED Radio and Seguin Outdoor Advertising in South, Texas. 

Al and his family, moved to Lexington in 1990 to become closer to his younger brother Randy who was a Lexington Police Officer.  Al began his career in financial services and opened the first Edward Jones Office in Stonewall Center.  After leaving Edward Jones, Al opened and became the Branch Manager for A.G. Edwards& Sons.  In 2000, AL left A.G. Edwards and became an Independent Representative.  Al joined LPL Financial in 2019. Al holds his series 7 and 63 registrations through LPL Financial and also holds his Life and Health Insurance license for the state of Kentucky.

Al follows the K.I.S.S principal and provides a simple, understandable, personalized approach towards investing, to help individuals and families achieve their financial goals.

Al & Sherry live in Richmond at Boone’s Trace with their 3 dogs (Lexi, Cooper & CallaBella), 2 barn cats (Flash and Fat Cat) and 2 horses (Babe and Lil Bit). Al is currently on the HOA board at Boone’s Trace.

Bio Coming Soon

Brian is a native of Sarasota, FL. He moved to Cynthiana, KY in 2008 and graduated from
Harrison County High School.

Brian attended the University of Kentucky (UK) where he graduated with honors in Summa Cum
Laude and obtained two degrees: Finance and Economics. Brian learned, throughout his studies,
how the financial and economic disciplines coincided with one another and the influence it has in
everyday living. Brian had the opportunity to intern at Keystone Financial group, while attending
UK. This endeavor granted him with critical knowledge in the advising field.

Prior to his move to Keystone Financial Group, Brian began his career in the financial industry at
Fifth Third Bank. He learned many skills, but most importantly how to interact and service
people from diverse financial backgrounds. Brian holds his Series 7 license through LPL
Financial and his Series 66 license through Keystone Financial Group.

In his spare time, Brian enjoys working out, watching football, and spending time with his two
dogs: Koba and Apollo.

Danielle Gerbracht was born and raised in Pasadena, California, and attended college at California Polytechnic University at San Luis Obispo.

Danielle began her career in sales and marketing and then expanded her horizons, and utilized her skills to manage small and mid-sized winery tasting rooms and their events.  She thrived and carried on to manage boutique luxury hotels in both Santa Barbara and Napa, California. Hosting guests, producing events, making sure the numbers worked, and organizing complex offices was Danielle’s forte. She gained great experience and a reputation for handling the many moving parts calmly under pressure.

While she loves creativity and event planning; low income and odd hours made it difficult to support herself and her childhood horse, Adagio. Danielle made the difficult decision to change careers and her combined skill set made her a great fit for the financial industry. She started at Morgan Stanley as a Wealth Advisor Associate focusing on financial planning. In 18 months Danielle worked with over 100 different advisors and their clients to produce over 450 individual financial plans for clients with up to $145,000,000. Her work has helped clients start new businesses, manage cash flow, children’s medical and educational expenses, and achieve financial independence. Danielle carried financial planning into her investment practice and now provides investment advice for her clients as well.  After seven years with Morgan Stanley, Danielle followed her values and joined LPL and the Keystone Financial Group where she is able to serve clients of all sizes.

Gary is originally from Montana and moved to Lexington to attend the University of Kentucky. He received a B.A. in Finance and was 2 year team captain for the University of Kentucky Rugby Team.

Gary began his career with A.G. Edwards where he spent 8 years before joining LPL and the Keystone Financial Group. During his career he has built a significant investment, estate and retirement planning business by using the most innovative and sophisticated planning methods available. He strives to help his clients achieve their goals while implementing strategies designed to help reduce taxes and reduce risk.

Gary has given hundreds of seminars, sharing his knowledge on what it takes to create investment strategies and maintain wealth. His business has flourished through a solid work ethic, conservative investment ideology, and a firm commitment to client service.

Gary lives in Lexington and is also the coach of the Division I University of Kentucky Rugby Team.

Originally from West Virginia, Gena came to Lexington in 1990 after graduating from Marshall University with a BA in Criminal Justice. She served as a member of the Lexington Police Department from 1990 until 2001 where she rose in rank to become the Sergeant of the Domestic Violence and Crimes Against Children Unit. She started her career in the financial industry in 2004 as an Administrative Assistant in an LPL office. From there she went on to Fifth Third Bank and JP Morgan Chase where she worked as a Licensed Assistant to the Private Client Advisors until 2018. She holds her Series 7 registration through LPL Financial, Series 66 registration through both LPL and Keystone Financial Group, as well as Life, Health, and Variable Annuity insurance licenses.

Grover received his undergraduate degree at Muskingum College and his MBA from Adelphi University in New York. In addition, he attended executive education programs at Wharton and Owen Business Schools. After a successful career in corporate marketing and strategic planning, Grover became a Financial Advisor. He holds his Series 7 and 63 registrations with LPL Financial. His Series 66 registration is held with both LPL Financial and Keystone Financial Group, LLC . Prior to joining Keystone Financial, Grover spent seven years with Edward Jones Investments managing an office in Lexington.

Grover brings a prudent, objective perspective to investment planning and wealth management. Drawing on his life experiences, he understands what it takes to save for retirement, put children through college and care for aging parents; but most importantly, he understands the importance of a reliable tax-advantaged retirement income.

Grover is an Accredit Asset Management Specialist from the College of Financial Planning, and holds Life and Health insurance licenses.

Jill Gookin has more than 30 years of experience in client relations. Her interpersonal skills and client focused approach in financial services, non-profits, and retail have uniquely positioned each organization for growth through client confidence.

At Keystone Financial Group, she enjoys working with the KFG team to help clients pursue their financial goals. As an experienced listener, Jill’s focus is to ensure every client receives personal attention that is specifically geared to their financial matters.

Jill is involved in the Lexington community and has been a board member, a staff person, or volunteer for many non-profits. Her professional skills and passion for non-profits has greatly impacted International Book Project, LexArts, Moveable Feast, Voices Amplified, Arts Connect, Lexington Ballet, and others.

In her personal time, she enjoys taking advantage of the many happenings around Lexington and spending time with her husband, dogs, and three children.

Educating clients on financial planning for long and short-term goals is a passion for Jayme Nelson.

She enjoys working with individuals and businesses who are conscientious about their finances and interested in partnering with an experienced advisor. Jayme credits her curiosity, creativity, and strategic planning skills as important elements of understanding her clients and then devising unique and tailored strategies for them.

Jayme offers a complimentary initial appointment, where she reviews current financial situation, listens to desired outcomes, and begins to outline a plan. Based on her personal experiences, she believes she is uniquely qualified to work with entrepreneurs, business owners, and real estate investors, in addition to retirees and pre-retirees.

Jayme lives in the Lexington area with her husband, Joe Ray, and their two sons, Sawyer and Cooper, as well as the best golden doodle in the whole world, Lincoln, and a bearded dragon, Perry.

Professionally, Jayme holds her Series 7 with LPL Financial and Series 66 with Keystone Financial and offers retirement planning, estate planning, wealth management and business retirement plans for both small and large companies.  She is also licensed to offer life insurance, annuities and long-term care solutions.

Jayme values her faith, family, and friends.  In her free time, she enjoys the outdoors, yoga, pilates, golf, occasional tennis, watching her favorite sports teams and coffee!

John is a financial advisor for Keystone Financial Group, a firm focused on wealth preservation, growth, and retirement planning. With over two decades in the investment planning industry, John has developed a vast knowledge base, strong integrity, and a loyal group of clients. He specializes in both individual wealth planning and small businesses to identify and manage their goals. For more information about John’s planning process – visit planning process.

Recognizing that each client has individual needs, John dedicates himself to understanding and appreciating each client’s situation before making recommendations. He believes in educating clients and works diligently to help them develop achievable goals, understand their financial choices and portfolios, and implement strategies to pursue these goals. As a fiduciary, in advisory relationships, the recommendations will put the best interest of the client first.

John received his bachelor’s degree in business administration with an emphasis on finance from the University of Kentucky. In his spare time John enjoys spending time with his wife and two daughters.  Whether it is flyfishing in the inlets of Florida or golfing with friends, John enjoys being outdoors outside of his time in the office.

For more information about John, please visit: Schaefer Financial Services

Richard Slade is a native Cynthiana, Ky. He graduated from Eastern Kentucky University in 1996 with majors in chemistry and biology and a certificate to teach secondary education. RB always had an interest in the financial industry and changed his career direction. He joined Hilliard Lyons in 1997 focusing on developing a client base while achieving honor club status as a senior vice president. He joined LPL Financial in December of 2011 which resulted in his move to Keystone Financial Group.

Richard still resides in Cynthiana with his wife, Kim and their two children, Payton and Cooper. He is active in youth sports and coaches both soccer and T-ball. Richard enjoys hunting, farming, and vintage automobiles.

Sarah Hoffman is the Branch Operations Manager for Keystone Financial Group (KFG). A native of Danville, KY, Sarah began her career in the financial industry in 2003 as branch office administrator with Edward Jones Investments. During her five years with Edward Jones, Sarah played a vital role in developing the #1 office in Central Kentucky for client satisfaction and service. She is responsible for administering the firm’s day-to-day activities.

Sarah graduated from Morehead State University with a Bachelor of Arts in English. She resides in Lexington and enjoys traveling and spending time with friends and family.

Seward comes to Keystone Financial Group with twenty years’ experience as a broker with J.J.B.Hilliard, W.L. Lyons, LLC and LPL Financial. Through good markets and bad, he tailors his advice to each client’s specific needs and risk tolerance. He understands that now more than ever his clients need a steady hand to assist them in achieving their financial goals. His three decades as a financial advisor have given him the perspective that clients need and that only experience can provide. Seward specializes in college and retirement planning, equity and fixed-income selection, asset allocation, and securities analysis. He holds both the Series 7 and 66 Securities through LPL Financial and is also a registered Life and Health Agent in Kentucky and Virginia.

Seward is from the Tidewater area of Virginia and is a graduate of the University of Virginia in Charlottesville. Prior to joining Hilliard Lyons, Seward worked for the National Geographic Society in Washington, D.C. He is a voracious reader of military history and has authored several articles for Civil War periodicals. He is an avid golfer and he and his wife Shannon have three children.

Spencer is a native of Lexington, Kentucky and graduated from Dunbar High School. Following High School, he attended Asbury University obtaining a biology degree with chemistry minor and received the biology department award along with Magna Cum Laude honors upon graduation. After graduating from Asbury University, he attended UK Medical School and received a medical degree upon graduation.

In 2005, Spencer chose to marry his desire to care for people’s needs with his passion for investments and money management. He soon joined Hilliard Lyons and was part of their team for 12 years. In June of 2017, Spencer joined Keystone Financial Group as to offer clients a broader individualized portfolio that may further serve their investment needs. He holds his Securities Series 7 through LPL Financial and 66 registration through Keystone Financial Group as well as his Life and Health insurance licenses.

Spencer’s past board memberships include CASA of the Bluegrass, Kidney Alliance of Central KY (treasurer), Lighthouse Ministries, as well as the Shriners Building Committee. His current board memberships are the Shriners Corporate Council and 12 years of teaching Junior Achievement. Additionally, Spencer is a volunteer coach for two baseball teams with South Lexington Youth Baseball. In his spare time, he love birds and fishing. Spencer and his wife, Samantha, have four children.

Website: sealsfinancialplanning.com

Steve Seals is a Kentucky native and former US Marine whose career in the financial planning industry began in 2004. He holds a bachelor’s degree in accounting and has previously worked with and learned from the firms of Edward Jones, US Bank, University of Kentucky Federal Credit Union and CUSO Financial.

When at the University of Kentucky Federal Credit Union, Steve developed a program focused on individualizing 403b retirement portfolios for faculty and staff. During this time, he received several awards including Silver and Gold Pacesetter Awards, President’s Club Award, and the President’s Superior Client Service Award.

With over 17 years’ experience as an investment advisor, Steve’s business is founded on getting to know each client personally, allowing him to help provide sound financial advice throughout their career and into retirement. He holds Security Series 63 and 65/66 through Keystone Financial Group, LLC, and various Life, Health, and Variable Insurance licenses.

Steve is married to Angie and they have three daughters (Lauren, Peyton, and Ashton) and one grandson (Kenyon) with another on the way. Steve holds a private pilot’s license, and the family enjoys sports, spending time at the lake and traveling.