Jonathan D. Upton, CFP, BFA

Jonathan has lived in Louisville, KY his whole life. He graduated from Transylvania University, earning a Bachelor’s degree in Business Administration with a focus on Finance. In 2003, Jonathan began his career as a Bank Investment Consultant. He then joined LPL Financial in 2007 and now has 20 years of experience in the financial service industry.


Jonathan’s passion is assisting families and business owners define and pursue their ideal lifestyle.  Jonathan believes money should have meaning and helps clients align their resources, time, and energy with what they value most.  To best serve his clients, he has earned his Certified Financial Planner® and Behavioral Financial Advisor® designations as well as his masters in liberal arts in the field of management from the Harvard University Extension School.  He is a fiduciary in advisory relationships and holds his securities series 7, 63, and 24 registrations through LPL Financial.


In his personal time, Jonathan enjoys traveling the globe – embracing its rich culture and histories. He values an active lifestyle: competed in three Olympic distance triathlons and attempted summits of Mt. Rainier. Most importantly, Jonathan loves spending time with his three nephews, exploring vibrant arts and food scenes, and cheering on his favorite athletic teams.


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